Dash bills itself as the way media databases should work. The blogger outreach alternative to powerhouses like Cision, Vocus andBurrelles Luce moved out of private beta today. The tool evolved from Scribnia, a blog network site, in response to the ebb-and-flow world of blogger outreas, at times,
While no magic bullet exists, what BlogDash does is make pitching and reaching bloggers (and other online media folk)robust, traditional tools allow. Blogger data is pulled from publicly available information, but bloggers are also actively invited and recruited to register and set their own preferences for topics, pitches and contact methods. , along with custom list building capabilities bring the media database services to the independent practitioner who can’t afford Cision or Vocus pricing.
I’ve been a beta tester of BlogDash for a couple of months now and while I’ve used it only briefly, I can attest that the user interface and navigation is a vast improvement from the big boys. Building and curating lists needs no real explaining. You search for the topic, view the list of bloggers and just click “add to list” when you find one that looks like they may be right. The bio information pulled in on the blogger is a good set of information, including traffic estimates, Klout score, social network profiles, latest posts and more.
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